A brandable domain name is a name that someone may have made up by combining words or a name that involves things such as colors, types of animals, names, etc. They are very distinct as to what type of website they are describing, so to many people they might not be considered useful or reusable. This can make it hard to sell them. In an article released by BrandBucket, it stated that the average amount of time it took for a domain name listing to sell was just over two years and that some on the list had been for sale for over ten years! When buying or coming up with new domain names, if you are planning on trying to sell or resell them later on, try to make sure that they could be relative to something useful.